Redondo Beach Auto Gallery is a real, working pre-owned dealership on Pacific Coast Hwy — built solo by Emiliano Ruiz, age 20, born and raised in the South Bay.
I'm Emiliano. I'm 20. I'm the owner, the buyer, the inspector, the salesperson, the marketer, and the guy who picks up the phone. No partners, no family money, no team — just me, a lot on PCH, and a system I've been building since I was a teenager.
Before this lot opened, I flipped about 200 cars and turned ~$300K in profit doing it. I played college soccer at Cal State Dominguez Hills — 2x champions, ranked #23 nationally — and learned more about discipline from getting up at 5am for practice than I ever did from anyone trying to sell me a course. Most of what I know about cars I learned the same way: showing up, doing the rep, eating the loss when I got something wrong.
If I wouldn't drive it home, I won't sell it to you. That's the whole filter.
RBAG is on Pacific Coast Hwy because this is where I'm from. The customer down the street isn't a stranger — they're a neighbor. The car you buy here is one I personally drove, personally inspected, and personally negotiated. There's no "let me check with my manager." I'm the manager.
Cars on the lot are in the $7K–$20K range. Not because I can't get fancy stuff — but because that's where the real demand is in the South Bay, and that's where I can offer the best value. Every car is inspected, Carfax-reported, and priced fairly. No salvage. No surprises. The price online is the price you pay.
If you want to come kick the tires, the door is open Wed–Sun from 10:30am–5pm. Coffee's free, the dog is friendly, and there's no high-pressure pitch waiting for you.