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RBAG · South Bay
Founder · Emiliano Ruiz

South Bay born.
South Bay run.

I grew up here. I learned cars here. And now I'm running a lot on Pacific Coast Highway, on my own, the way I always said I would.

Emiliano Ruiz, founder of Redondo Beach Auto Gallery
The Story
Chapter 0115The Pressure Washer

It started with a pressure washer.

I was fifteen. I'd been watching YouTube videos about how to start something — I wanted control of my own future, even back then. I begged my mom for a pressure washer. She got it.

I started cleaning walls around the neighborhood. Then I figured out I could clean cars. That switch is what changed everything.

Chapter 0217My Detail Guy

Then it became a real business.

By seventeen I had my own detailing operation — My Detail Guy. Word got around. I was showing up in driveways across the South Bay, working on every kind of car people had — daily drivers, weekend toys, the whole spectrum.

I reinvested everything I made into better tools, better products, better technique. The detailing business taught me how to take something rough and make it look incredible — which turned out to be one half of the whole car flipping equation.

Chapter 0318The First Flip

The Lexus that taught me everything.

Me and a friend had been talking about it — what if I bought a car, fixed it up, sold it? I found a Lexus on Facebook one night. Bought it without really knowing how to check a car mechanically. I was eighteen.

I detailed it. I polished it. I was so proud of that car — I'd drive it everywhere even though I didn't need to. Then one morning I opened the hood. Something was wrong. Head gasket. The car wasn't right anymore. I had to sell it back out for a loss.

That one deal taught me everything I needed to know: inspect every car before you buy. Don't get high on your own supply. Do the paperwork right. Three rules from one mistake.

Chapter 0419The Flow State

I figured out the system.

After the Lexus came a truck. Then a Miata. Then more. Each one taught me something the last one didn't. I learned where to find cars worth flipping, how to inspect them properly, how to price them so they actually sold, and how to do the paperwork without losing my mind.

At some point this stopped feeling like guessing and started feeling like a craft. My family was there the whole time — my dad especially. I wasn't doing this completely alone in the sense of having zero support; I was doing it without any of the things people think you need: a partner, a license, a lot, a fancy background.

Chapter 0520The Lot

And now — the lot on PCH.

I'm twenty. I'm here. 339 South Pacific Coast Highway. Redondo Beach. Two minutes from the water.

I'm running this on my own. I never worked at a dealership before this — I just took the risk, the way I've taken every risk in my life. Whenever everyone says don't, I do it. So far that's worked out.

This lot is the next chapter. And what comes next, I'm building one move at a time.

"Don't get high on your own supply."

The Rule I Learned the Hard Way (Three Times)

Now your turn.

If you want to come see what's on the lot, pull up. If you want to learn how I built this from zero, the Academy is open.